LUCA PELLICARI — PERSONAL BRAND WEBSITE FOR COMUNICAZIONE ALPHA
Luca Pellicari needed a website that translated his identity as a trainer — discipline, courage, identity — into a coherent online presence, capable of positioning him as the authority on his Comunicazione Alpha method and converting visitors into course and 1:1 program enquiries.
Custom mobile-first site with cinematic storytelling (hero video, "Origins", team, programs, blog sections), positioning-driven copywriting, lead-capture system for course enquiries, CRM integration for automated follow-up, and technical SEO setup for brand and method keywords.
Digital identity fully aligned with the offline brand · average time on homepage above 1m20s · double-digit growth in qualified leads for training programs in the first 3 months · stable organic ranking on method keywords ("Comunicazione Alpha").
Borgo Machetto — website and bookings for the luxury resort
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