ALAIN AFFLELOU — EYEWEAR AND AUDIOLOGY E-COMMERCE EXPERIENCE
To support both verticals (optical and audiology) the online platform had to combine product e-commerce, a visual try-on configurator, in-store appointment booking, and cross-channel attribution between digital and physical retail — all on an international brand with multi-country requirements.
Custom Shopify storefront with dedicated optical and audiology sections, an appointment-booking module integrated with the physical store network, visual lens try-on configurator, server-side tracking and Consent Mode v2, plus post-appointment follow-up automations.
Triple-digit YoY growth in online appointments · average storefront load time under 1.8s · 92% of cross-channel sales correctly attributed thanks to server-side tracking · post-appointment CSAT above 4.7/5.
NeroGiardini — Shopify Plus migration for the footwear brand
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