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ClientNeroGiardini

NEROGIARDINI — SHOPIFY PLUS MIGRATION FOR THE FOOTWEAR BRAND

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NeroGiardini — Shopify Plus migration for the footwear brand
The problem01

The legacy platform struggled with seasonal-collection traffic spikes, time-to-market for new campaigns was slow, and the mobile experience didn't match the brand quality. They needed performance, multi-language scalability, and more autonomy for the marketing team.

The solution02

Full migration to Shopify Plus with a mobile-first custom theme, a seasonal-collection management system editable by the internal team, multi-language storefront (IT/EN/FR/DE), Core Web Vitals optimization, and post-purchase automations connected to the CRM.

Results03

Average load time down 58% · mobile conversion rate up 34% in the first quarter post-launch · new collection launches now handled in-house in hours · double-digit organic traffic growth across key EU markets.

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NeroGiardini — Shopify Plus migration for the footwear brand 1
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