The problem01
The brand was launching a brand-new DTC fashion line with no dedicated e-commerce platform and no consolidated online presence. They needed a credible, fast store ready to scale paid campaigns from day one.
The solution02
Shopify setup with a custom theme tuned around the "effortless style" brand identity, conversion-focused product pages, Klaviyo automations for cart recovery and welcome flows, creator-content integration, and a full-funnel Meta Ads launch.
Results03
Launched from zero to a steady order flow within 6 weeks · 2.8% average conversion rate · Meta ROAS above 3.4× by month two · automated-flow open rate above 45%.
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Alain Afflelou
Next projectAlain Afflelou — eyewear and audiology e-commerce experience
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